Sport Oregon
1888 SW Madison St.
Portland, OR 97205-1717
Phone: (503) 234-4500
Fax: (503) 234-3853


Jim Etzel

Jim became Sport Oregon CEO on January 1, 2018.  A native Oregonian, University of Portland graduate and the founder of ETZEL Agency, Jim brings more than 30 years of leadership experience in sports and event marketing and management.  Jim has a proven track record of winning major-league event business and cultivating fruitful partnerships with diverse organizations and properties like ESPN, the College Football Playoff and Major League Soccer.

E-mail Jim


Maika Janat-Vennemann
Senior Director of Strategic Initiatives

Maika joined Sport Oregon in March 2019 to serve in the newly created role of Director of Marketing and Events.  Maika oversees the organization’s marketing and branding initiatives, as well as the management of owned events.  Prior to joining Sport Oregon, Maika excelled in multiple roles over a 13-year career with global event production company satis&fy, ascending to President of the company’s North America office.

E-mail Maika


Matt Reed
Director of Sports Tourism

Matt joined Sport Oregon in January 2020 as Director of Sports Tourism, where he will lead the competitive bid process for hosted events, and manage tourism relationships throughout the state. Matt has worked in sports tourism since 2012, most recently with Team San Jose where he worked with grassroots, collegiate, and professional partners to bring world-class events to the market.

E-mail Matt


Jared Rose
Director of Strategic Partnerships

Jared joined Sport Oregon in February 2020 to serve in the newly created role of Director of Strategic Partnerships.  He oversees the organization’s revenue initiatives; including memberships, partnerships and event sponsorships.  Prior to joining Sport Oregon, Jared spent 19 years in sponsorships and marketing in professional sports across baseball, football and basketball; the previous 10 years in the NBA with the Portland Trail Blazers and Detroit Pistons.

E-mail Jared


Angela Walther
Executive Assistant

Angela joined Sport Oregon in February 2020 to serve as the Executive Assistant for the organization.  She will serve as a key contact for Sport Oregon members, board members and stakeholders and provide administrative management to the office team.  Prior to joining Sport Oregon, Angela worked at Pacific University as the Director of Recreation and has spent 16 years in various roles across collegiate athletics and recreation, non-profit youth sports and the health club industry.

E-mail Angela


Lauren Elgee
Senior Sports Tourism Program Manager

Lauren joined Sport Oregon in February 2017, following roles with the Washington State Senate and Simplex Aerospace.  She prepares event bids and manages industry and government partnerships, as well as Sport Oregon’s Young Professionals Board.  Lauren is a Portland native, and graduate of Cleveland High School and Whitman College, where she was a member of the cross country team.

E-mail Lauren


Alex Rudd
Senior Program Manager- Events

Alex joined Sport Oregon in February 2017, following a position with Metropolitan Family Service.  She manages the TrackTown Youth League, as well as other youth program partnerships, and also leads event management and marketing for the Oregon Wine Country Half Marathon.  Alex is originally from North Bend, Washington, and is a graduate of Southern Oregon University, where she was a member of the track and field and cross country teams.

E-mail Alex


Hannah Roxas
Event Coordinator

A recent graduate of the University of Portland’s Pamplin School of Business, Hannah started with Sport Oregon as an intern in April 2018.  Hannah helped plan and produce the Oregon Sports Awards show last year and is now providing planning and operational support to several events, including the Oregon Wine Country Half Marathon and TrackTown Youth League.

E-mail Hannah