Sport Oregon
1888 SW Madison St.
Portland, OR 97205-1717
Phone: (503) 234-4500
Fax: (503) 234-3853



Jim Etzel
Jim became Sport Oregon CEO on January 1, 2018.  A native Oregonian, University of Portland graduate and the founder of ETZEL Agency, Jim brings more than 30 years of leadership experience in sports and event marketing and management.  Jim has a proven track record of winning major-league event business and cultivating fruitful partnerships with diverse organizations and properties like ESPN, the College Football Playoff and Major League Soccer.

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Meyer Freeman

Meyer has been with Sport Oregon since 1999, and is responsible for event/franchise recruitment and event management, as well as the development of youth and community programs.  A native of Knappa on Oregon’s north coast, Meyer has a sport management degree from the University of Massachusetts and earned an MBA from Willamette University.

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Maika Janat-Vennemann
Director of Marketing and Events

Maika joined Sport Oregon in March 2019 to serve in the newly created role of Director of Marketing and Events.  Maika oversees the organization’s marketing and branding initiatives, as well as the management of owned events.  Prior to joining Sport Oregon, Maika excelled in multiple roles over a 13-year career with global event production company satis&fy, ascending to President of the company’s North America office.

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Sasha Spencer-Atwood
Director of Sports Tourism

Sasha was named Director of Sports Tourism for Sport Oregon in September 2019.  Sasha’s responsibilities include overseeing the competitive event bid process and managing stakeholder relationships with Oregon tourism partners, venue representatives and local sport leaders.  Sasha previously served in a variety of roles for TrackTown USA in Eugene, most recently as Director of External Affairs, where she identified and developed stakeholder relationships and contributed to the advancement of the sport of track and field at all levels.

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Lauren Elgee
Program Manager, External Relations

Lauren joined Sport Oregon in February 2017, following roles with the Washington State Senate and Simplex Aerospace.  She manages industry and government partnerships and provides support to community impact programs, with a focus on marketing, promotions and sponsorship.  Lauren is a Portland native, and graduate of Cleveland High School and Whitman College, where she was a member of the cross country team.

E-mail Lauren


Alex Rudd
Program Manager, Events and Community Impact

Alex joined Sport Oregon in February 2017, following a position with Metropolitan Family Service.  She manages the TrackTown Youth League, as well as other youth program partnerships, and also leads event management and marketing for the Oregon Wine Country Half Marathon.  Alex is originally from North Bend, Washington, and is a graduate of Southern Oregon University, where she was a member of the track and field and cross country teams.

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Kate Johnson
Marketing and Events Coordinator

Kate joined Sport Oregon as an intern in March 2017 and was hired as Marketing and Events Coordinator in July.  She is responsible for the organization’s membership and marketing activities, and also provides extensive event management and marketing support.  Kate is a graduate of Barlow High School in Gresham and Syracuse University, where she served as president of the university’s running club.

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Hannah Roxas

A recent graduate of the University of Portland’s Pamplin School of Business, Hannah began her internship in April 2018.  Hannah helped plan and produce the Oregon Sports Awards show last year and this year provided planning and operational support to the Oregon Wine Country Half Marathon.

E-mail Hannah