Oregon’s premier sports economic development and community impact nonprofit today unveiled a new name and brand identity: Sport Oregon. Previously known as the Oregon Sports Authority, the organization has selected a new identity to help to accelerate efforts to bring the highest levels of sport to the state.
“We are excited to reposition the organization both locally and nationally to better reflect Portland and Oregon’s emerging status on the global sports stage,” said Sport Oregon CEO Jim Etzel. “We believe this change will help galvanize community, business and government support of our work to drive economic growth and enhance quality of life in Oregon through sport.”
With support from more than 150 members from the state’s business community, Sport Oregon has generated more than $350 million in economic activity through sports tourism over the past 25 years. In collaboration with multiple partners, achievements include attracting and hosting NCAA Men’s and Women’s Basketball, Davis Cup Tennis, the U.S. Figure Skating Championships, Women’s World Cup Soccer and the Dew Tour.
The organization has also had a profound impact on Oregon youth through the work of its Foundation. Sport Oregon’s signature community impact program is the TrackTown Youth League, a partnership with TrackTown, USA that has provided free track and field meets across the state for more than 7,000 Oregon youth.
Current Sport Oregon initiatives include pursuit of the NCAA Women’s Basketball Final Four and support of the 2021 World Athletics Championships – Oregon21. Earlier this year, the organization took on ownership and operation of the Oregon Wine Country Half Marathon in Yamhill County, which will celebrate its 10th Anniversary this September. Beginning today and concluding on July 31, Sport Oregon is announcing winners of the annual Oregon Sports Awards recognizing the state’s top high school, college and professional athletes and coaches. Announcements will take place daily on NBC Sports Northwest.
Sport Oregon staff and board members worked closely with the Portland office of global agency Wieden+Kennedy to develop the new name and brand identity with the goal of capturing the energy and authenticity behind the organization.